Social media marketing (also known as SMM) is the practice of building relationships with potential customers by using social networks such as Facebook, Twitter, Instagram etc. Social media has become so popular because it is easy to use and very cost effective compared to other forms of advertising.
What is Social Media Marketing?
Social media marketing is a way to promote a business, product or service through social media. Social media includes things like Facebook, Twitter, Instagram and Pinterest.
Social media marketing can be used in many different ways:
• To create content that helps you connect with your audience on an emotional level. This type of content usually has a strong visual component and tells stories about the people behind the brand (i.e., employees).
• To establish yourself as an expert by providing valuable information on topics relevant to your industry–and linking back to your website when appropriate so readers can learn more if they’re interested in learning more about what you have to say!
How Does Social Media Marketing Work?
A SMM is a process that you can use to reach out to your customers and make them aware of your brand. It’s important to remember that social media is a two-way street–you have to give as much as you take. That means providing good content, responding quickly when someone asks a question or leaves feedback, giving away free stuff (if relevant), etc. Social media marketing works best when there’s an actual person behind it–someone who cares about what they’re doing and is willing to put in the time required for success.
Why Should You Use Social Media Marketing?
Social media marketing is a great way to build your brand and reach a large audience in a short amount of time. It’s also free, easy to do and can help you create a personal relationship with your customers.
A SMM allows you to measure results, so you know what works best for your business or organization. You can use social media sites like Facebook and Twitter as an effective way to promote products or services that are relevant to the people who follow them on these sites–and save money by not having to spend money on traditional advertising channels such as television commercials or newspaper ads!
How To Develop A Social Media Marketing Plan
Define your goals. Before you can develop a social media marketing plan, it’s important to know what you want out of the process. Are you trying to increase brand awareness? Get people talking about your product or service? Convert more leads into sales? If so, define your objectives and make sure they’re realistic in light of where your company is today (for example, if all-time high numbers are not currently achievable).